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True beauty is cruelty free – and it all comes down to our choices. Choices that will positively affect your life, and the lives of the millions of animals who suffer cruel testing conditions every single day. There’s no need to sacrifice anything when it comes to choosing cruelty-free makeup, shampoo, skin care, pet care, deodorant, and a host of other personal care products. Our lists will detail the A-Z of quality, reputable brands that make the kinder choice when it comes to creating their products. You can choose by product type, view the full list, as well as source products that are vegan and palm oil free. We celebrate brands that do not test on animals. If you are an Australian consumer taking the step to choose cruelty free products, you are also taking one giant leap towards creating a change you want to see: a world that says no to animal testing. https://www.choosecrueltyfree.org.au/

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